Resource Library
The following library is contributed to by our valued speakers, contributors and stakeholders. It is an evolving library, so check us out periodically.
Reading List
June 2020: Mallika Chopra recommends: Grit By Angela Duckworth
Online Tools
Trista Walker, CCXP, President at Baldwin & Obenauf, Inc recommends: Digital Marketing Resources:
a. SEMrush: EAT, YMYL, & Beneficial Purpose: What Do Google’s Quality Standards Mean for Search?
b. Search Engine Land: 8 major Google algorithm updates, explained
c. Google: Test My Site (Mobile Speed)
d. Content Tool: Answer the Public
e. Neil Patel: 7 Deadly Google Ads Mistakes That’ll Make You Broke (And How to Fix Them)
f. hrefs blog: 44 Best Free SEO Tools (Tried & Tested)
Neeti Walia, Manager, Google recommends helpful Google tools for small businesses
a. Google Grow
c. Google Ads
f. Think with Google
g. Your primer
Knowledge Nuggets
Curated nuggets from our Edification Series:
Episode 7: Turbulent times create winners?
Episode 6: Keeping Brands Alive
Episode 5: Product Positioning for Luxury Products
Episode 4: Adopting marketing strategy to reflect the reality of COVID-19
Episode 3: How Businesses May Survive the COVID-19 Crisis Impact.
Episode 2: Government Initiatives for Businesses
Episode 1: Launch of Knowledge Nuggets